Post by nelsonelias on Feb 27, 2024 4:43:44 GMT -5
More and more companies are investing in social campaigns to increase traffic to their website because they have understood the potential of these channels to intercept their potential customers. Running social campaigns requires skills and strategy, otherwise it is difficult for the results to arrive. Precisely for this reason we have created a list of mistakes to avoid. Don't Set a Goal When starting a social campaign it is essential to start from the end. That is, the result. First, you need to answer this question: what do you want to achieve with the social campaign? The increase in likes on your fan page The increase in visits to your site The increase in newsletter subscriptions The increase in views of a certain content Based on your answer, the strategy changes: increasing likes, for example, implies the constant production of useful, pleasant and interesting content for social media. The increase in views of a certain content (a special offer for example) instead implies a completely different job: in this case, in fact, we will work on the "audience".
Missing Target The target is your objective, the type of person you want as a customer. It is necessary to center it, otherwise you risk getting the wrong interlocutor. Getting the target wrong creates a paradox: I'll explain it to you with a simile. Pretend you have a shop selling children's products: your target is people who need to buy toys, baby food or children's clothing. In this case your advertising Country Email List must be aimed at parents. Getting the target wrong would mean creating a paradox in which you - who have a children's shop - propose selling a changing table to a person who doesn't have children. Why should he buy them? The moral: take time to portray your target audience exactly and target the right people. Getting the Message Wrong At this point you need to decide what the message will be.
We are not yet talking about the copy (i.e. the written text) but about how to communicate the offer: in fact, it can also be a static visual communication, or a dynamic one such as a video, or even a carousel of mini-videos and images. There are two banana peels to avoid: Thinking that people have a lot of time to dedicate to you: in a few moments they have to understand what the offer is. Therefore the message must not be interpretable, it is better for it to be clear and direct. Getting the message completely wrong: a classic example is exploiting male psychological levers for a female audience. Proposing a visual message with perfect women - in which normal women hardly recognize themselves - to a female audience could generate annoyance.
Missing Target The target is your objective, the type of person you want as a customer. It is necessary to center it, otherwise you risk getting the wrong interlocutor. Getting the target wrong creates a paradox: I'll explain it to you with a simile. Pretend you have a shop selling children's products: your target is people who need to buy toys, baby food or children's clothing. In this case your advertising Country Email List must be aimed at parents. Getting the target wrong would mean creating a paradox in which you - who have a children's shop - propose selling a changing table to a person who doesn't have children. Why should he buy them? The moral: take time to portray your target audience exactly and target the right people. Getting the Message Wrong At this point you need to decide what the message will be.
We are not yet talking about the copy (i.e. the written text) but about how to communicate the offer: in fact, it can also be a static visual communication, or a dynamic one such as a video, or even a carousel of mini-videos and images. There are two banana peels to avoid: Thinking that people have a lot of time to dedicate to you: in a few moments they have to understand what the offer is. Therefore the message must not be interpretable, it is better for it to be clear and direct. Getting the message completely wrong: a classic example is exploiting male psychological levers for a female audience. Proposing a visual message with perfect women - in which normal women hardly recognize themselves - to a female audience could generate annoyance.