Post by account_disabled on Dec 23, 2023 22:15:06 GMT -5
The fast food market is on fire and is being joined by more and more players willing to go (literally) all the way. Furthermore, those who operate in this highly competitive sector do not compete only on prices. In recent times they also compete to cook the best fried chicken burgers. Popeyes recently mocked, not in vain, McDonald's and the very complicated domain of the website of the new Crispy Chicken Sandwich from the brand with the yellow arches . After the "trolling" of Popeyes, it is now another fried chicken chain that decides to make blood of its rivals in a campaign willing to leave no stone unturned.
We are referring to KFC , which has had the idea of placing colossal-sized billboards next to the Burger King, McDonald's and Wendy's establishments with the following cheeky legend: "We make the Phone Number List chicken sandwiches around here." With such striking advertisements (which do not escape the viewer's gaze due to their opportune placement) KFC intends to emphasize that the true expert in fried chicken burgers is the Colonel Sanders brand and not "upstarts" like Burger King or McDonald's. In the tweet in which KFC gives an account of the ingenious locations of its new campaign.
The famous fast food chain, however, throws things out and says with great humor: "We thought it was just a random street corner." It was just a corner chosen at random.) The new KFC campaign (which will probably have given its competitors a run for their money) is signed by the agency Wieden + Kennedy. The coronavirus pandemic has clung like a tick to the consumer's mind and has had a major psychological impact on their behavior. The consumer born from the womb of the coronavirus is much more complex on a psychological level and brands that ignore that complexity run the risk.
We are referring to KFC , which has had the idea of placing colossal-sized billboards next to the Burger King, McDonald's and Wendy's establishments with the following cheeky legend: "We make the Phone Number List chicken sandwiches around here." With such striking advertisements (which do not escape the viewer's gaze due to their opportune placement) KFC intends to emphasize that the true expert in fried chicken burgers is the Colonel Sanders brand and not "upstarts" like Burger King or McDonald's. In the tweet in which KFC gives an account of the ingenious locations of its new campaign.
The famous fast food chain, however, throws things out and says with great humor: "We thought it was just a random street corner." It was just a corner chosen at random.) The new KFC campaign (which will probably have given its competitors a run for their money) is signed by the agency Wieden + Kennedy. The coronavirus pandemic has clung like a tick to the consumer's mind and has had a major psychological impact on their behavior. The consumer born from the womb of the coronavirus is much more complex on a psychological level and brands that ignore that complexity run the risk.