Post by juthi52943 on Dec 29, 2023 23:01:34 GMT -5
Enrichment of customer profiles Suppose a brand wants to develop richer profiles about its customers by adding additional data from third-party sources, in order to understand their needs and interests and offer better service. If she wants information, she also wants to limit what she "knows" about each person to what is absolutely necessary. A clean room allows a brand to obtain rich, strategic insights.
For example: "show this customer content A, not content B", or "this Job Function Email List customer probably prefers feature C", or "this customer is likely to upgrade with offer D". These actionable insights can be gleaned without the brand needing to integrate and merge into its CRM database the hundreds of data elements that were considered in the algorithm that made the prediction or recommendation.
For example, a streaming service may want to have a lot more psychographic data about its core viewers so it can target people with similar tastes in its marketing campaigns. The service can enter a clean room with ShareThis, Experian or another data provider, which then adds what it knows . an audience segment) about the streaming service's customers.
For example: "show this customer content A, not content B", or "this Job Function Email List customer probably prefers feature C", or "this customer is likely to upgrade with offer D". These actionable insights can be gleaned without the brand needing to integrate and merge into its CRM database the hundreds of data elements that were considered in the algorithm that made the prediction or recommendation.
For example, a streaming service may want to have a lot more psychographic data about its core viewers so it can target people with similar tastes in its marketing campaigns. The service can enter a clean room with ShareThis, Experian or another data provider, which then adds what it knows . an audience segment) about the streaming service's customers.